‘Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.’ - Richard Branson, founder of the Virgin Group

'Artists often have a hard time getting their art work out there and appreciated. And it's not because it's not good work. It could be amazing work. But it's because you don't have the marketing/communication skills to let people know what you are doing.' - Evan Carmicheal, entrepreneurial advisor, on 'How to Promote Your Book Without Spending Money'

‘How to Get Publicity' is one-day workshop designed to teach marketers and promoters how to save money and still promote their brands/businesses by relying more on FREE publicity than on money-guzzling advertising campaigns.

Recommended for: Marketers, PR practitioners, Event organizers/promoters, Small-to-Middle-Sized Business Owners, Aspiring Politicians, Entertainers (in any genre)

Venue: Room 1, 7th Flr, Norwich Union building, Nairobi City (near Hilton Hotel)

Limited places available: 15 pax

Registration: Kshs 1000/=

Date: Saturday, 2nd June, 2018

E-mail: admin@alexandernderitu.com


In this workshop, you will learn about:

• Publicity vs Advertising
• Marketing Basics
• Some Publicity Success Stories
• How to Approach the Mainstream Media and Bloggers
• 'Positioning': The Outside-In Concept That Revolutionized Advertising
• The Importance of Branding
• E-mail Marketing
• Going International



Alexander Nderitu, a Business Daily 'Top 40 Under 40' personality, is a Kenyan novelist and poet. Some of his literature has been translated into Chinese, Swedish,  Japanese, Kiswahili and Arabic. In November 2001, he became Africa's first ‘digital novelist’ with the Internet publication of his suspense thriller, ‘When the Whirlwind Passes’. He has since authored 3 more works of fiction and 4 non-fiction papers. He has been nominated for various awards, including a Douglas Coupland Short Story Award for his spy story, ‘Life as a Flower’ (2004)  and a Theatre Company prize for his comedic stage play, ‘Hannah and the Angel’(2007).  In 2014, his poem ‘Someone in Africa Loves You’ represented Kenyan literature at the Commonwealth Games in Scotland. Later the same year, he appeared on the cover of 'Zuqka' - Kenya's widest-circulation entertainment magazine. 



To register for the Publicity Workshop, send Kshs.1000= to via the M-PESA payment system and then fill in in the form below and click 'Submit' . A reciept containing your M-PESA code, will be e-mailed to you within 24 hours of recieving your payment. For more information, e-mail:

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